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If you’re interested in the ever-expanding, fast-growing world of virtual reality (VR) and how it can aid your business, our latest STEAMlab workshop will help you discover innovative ideas and creative solutions.

As part of the Hello Culture 2017 event, STEAMlab #2 focuses on all things VR, a rapidly evolving market within areas as diverse as health, manufacturing and product development. With major brands such as Samsung, Google and Occulus offering affordable headsets, there are now a range of real social and commercial opportunities through using VR.

If you an SME, sole trader or micro business looking to enhance your products, our workshop – led by BBC Space’s Claire Hutchinson and Simon Poulter from Collusion, among others – will provide you with cutting-edge skills, up-to-date knowledge and innovative solutions, whether you are an artist, academic, coder, developer, engineer or scientist. Any ideas developed during the workshop may be considered for an innovation grant of up to £2,500, as well as ongoing product and/or business support and advice.

VR has evolved from the gaming industry and is now able to create unique, immersive virtual environments, creating emotional and interactive experiences that can be applied to entertainment, teaching and learning, manufacturing, health and therapy.

If you have an interest and willingness to work in cooperation with individuals within an open collaborative format then we want to hear from you!

To take part you will need to sign up by completing a short form – contact us for more information and application form: [email protected]


STEAMhouse is part funded by the European Regional Development Fund. To qualify to access the FREE workshops you will need to meet the following criteria:

•  Willing to share ideas

•  Must be available during the published workshop dates (workshop and conference)

•  Be considered as a business / enterprise - sole trader, micro business, SME (employing fewer than 250 FTE people). (Note: state aid rules may limit the type of businesses that may be supported).

•  Based within the GBS LEP region - Birmingham, Solihull, North Worcs and South Staffs.


STEAMhouse is a new centre of excellence informed by global trends across culture, society, technology, politics, and the economy to stimulate, surprise, engage and enlighten.

STEAMlab is part of STEAMhouse Phase 1, a creative innovation centre in Digbeth with the aim of brokering collaborative relationships between businesses, academics, arts and creative industries to support innovation and prototyping activity for social and economic benefit.  The centre will demonstrate how arts and creativity can be combined with STEM subjects (Science, Technology, Engineering, and Maths) to drive innovation, skills, research, and economic growth.

Connecting arts into STEM subject areas, STEAMhouse Phase 1 will provide support to SMEs and new enterprises from the GBSLEP region of Birmingham, Solihull, North Worcs and South Staffs to develop new products and services through workshops, grants, and research cooperations with academics from the university.


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