Online marketing techniques have become an invaluable means of winning new business, connecting with customers and establishing a brand.
Businesses are increasingly aware that having a digital marketing specialist on the payroll can offer returns out of all proportion to the outlay.
Interestingly however, despite that we live in an era with the most apparently tech-savvy workforce of all time, demand for digital skills has never been higher, while the supply of suitable talent appears short.
There is a solution! Birmingham City University (BCU) now offers a brand-new Short Course in Digital Marketing that quickly enables you or your employee(s) to deploy best-practice online business development.
Delivered in 5 instructor-led sessions and costing just £90.00 all in, everyone who completes the course will receive an official BCU Certificate of Achievement to evidence their new skills.
The course content includes:
- Understanding digital marketing
- Problems and things-to-avoid in online marketing
- Understanding digital marketing best practice
- Learning the basics of online promotional strategy for business
- Understanding target-setting
- Creating digital campaigns
- Devising useful measurements and outcomes
- Developing a 12-month digital campaign you can start immediately
For more information or to reserve a place on this very popular course, please go to the web page.